Is Groove still available, or is it Helply now?

Both. groovehq.com now redirects to helply.com, and the vendor sells Helply as an AI-native B2B support platform while Groove Classic continues as the traditional seat-priced shared inbox, helpdesk, knowledge base, and reporting product.

Does Groove or Helply support Arabic?

Arabic is not listed on the vendor's official site. AlooChat's agents are Arabic-first, with configurable tone, Gulf dialects, and reply length on every plan, and Arabic-speaking implementation teams in the Gulf.

Shared Inbox

AlooChat vs Groove

Groove, now Helply, prices AI per ticket; AlooChat includes it in published plans.

Compare AlooChat and Groove, now under the Helply brand, on Arabic support, channels, per-ticket versus published plan pricing, and GCC implementation.

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Executive summary

Groove now operates as Helply, an AI-native B2B support platform priced at $1 per ticket with unlimited seats — appealing when ticket volume is low and predictable, costly when it is not. Groove Classic continues as the seat-priced shared inbox for teams already on it, with no price published on any official page. AlooChat is the opposite shape: published plans, unlimited AI agents and no per-ticket fee, plus Arabic-first agents in a product where Arabic is not listed at all.

Platform overviews

What each platform actually is, in neutral terms, before the detail.

AlooChat

AlooChat is a customer engagement platform built for businesses across the GCC. It brings WhatsApp, Instagram, Facebook Messenger, Telegram, website chat and email into one inbox, answers with Arabic-first AI agents that hand over to your team with full context, and adds booking, tickets, automations and analytics — with implementation support from a regional team.

Groove

Groove now operates under the Helply brand, with groovehq.com redirecting to helply.com. The vendor sells Helply, an AI-native B2B support platform with an omnichannel inbox, autonomous AI resolution and revenue-signal detection, alongside Groove Classic — the traditional seat-priced shared inbox, helpdesk, knowledge base and reporting product. Helply targets lean B2B software teams at roughly $1M–$50M ARR.

Which one fits you?

Who should choose AlooChat?

Arabic-first AI agents with configurable tone, Gulf dialects, and reply length. Arabic is not listed on the vendor's official site.
A consumer messaging mix built for the region: WhatsApp, Instagram, Facebook Messenger, Telegram, website live chat, and email, plus WhatsApp Calls and booking in WhatsApp and chat.
Published plans with unlimited AI agents and unlimited team accounts and no per-ticket fee — Helply prices at $1 per ticket with a 250-ticket monthly minimum and a $3,000 minimum annual contract billed annually.
GCC-based implementation and customer success teams in Kuwait, the UAE, Bahrain, and Egypt, with migration assistance, plus Tap, Hesabe, MyFatoorah, and Ziina alongside Stripe.

Who should choose Groove?

B2B software teams that prefer outcome pricing tied to tickets rather than seats — Helply charges $1 per ticket with unlimited seats and unlimited AI.
Slack as a support channel for B2B customers, alongside email, chat, and WhatsApp in the same inbox.
Revenue-signal detection: churn language, upsell asks, and feature requests surfaced automatically from support conversations.

AI capabilities

How each platform automates answers, and what that automation costs as volume grows.

Capability	AlooChat	Groove
AI agents included	AvailableUnlimited agents, every plan	AvailableHelply autonomous resolution
Trains on your own content	AvailableWebsite content and documents	Requires verification
Arabic tone and dialect controlWhether replies can be tuned to Gulf dialects rather than generic Arabic.	AvailableTone and Gulf dialect controls	Requires verification
Human handover with context	AvailableFull context passed to agent	AvailableHelply documents AI handover to human agents
AI-assisted agent replies	AvailableAI-assisted replies in the inbox	Requires verification
No per-resolution AI feesWhether automating more conversations raises the bill per conversation.	AvailableNo per-resolution charge	Not availableBilled per AI conversation

Omnichannel support

The channels each platform handles natively, in one shared queue.

Capability	AlooChat	Groove
WhatsApp	AvailableWhatsApp Business	Available
Instagram	Available	AvailableInstagram DM channel documented
Facebook Messenger	Available	AvailableMessenger DM channel documented
Telegram	Available	Requires verification
Website live chat	Available	AvailableLive chat widget in both products
Email	Available	AvailableMailbox channel in both products
Voice / call centre	Not availableNo voice contact centre	Requires verification
Unified inbox across channels	AvailableAll channels in one queue	AvailableShared inbox across channels

WhatsApp capabilities

WhatsApp is the primary support channel for most GCC businesses, so it deserves its own comparison.

Capability	AlooChat	Groove
WhatsApp Business API	Available	Available
WhatsApp calls in the workflow	AvailableWhatsApp Calls in the workflow	Requires verification
Payment links inside WhatsApp	AvailableGCC and global providers	Requires verification
Booking inside the conversation	AvailableAppointments booked in chat	Requires verification
Arabic-first AI replies	AvailableArabic-first replies on WhatsApp	Requires verification

Automation and platform

How work gets routed automatically, and how far each platform can be extended.

Capability	AlooChat	Groove
Workflow automation and routing	AvailableRouting, labels, assignments	Available
Business hours	Available	Requires verification
Webhooks	AvailableConversation events	AvailableDocumented webhook events
REST API access	PartialEnterprise plan	PartialClassic developer docs; Helply lists API access only
Custom integrations	AvailableAPI, webhooks, n8n	Requires verification

Analytics and reporting

What each platform tells you about volume, team performance and customer satisfaction.

Capability	AlooChat	Groove
Conversation reports	Available	Available
Agent performance reports	AvailableHuman and AI agents	AvailableTeammate report with per-agent workload
Team reports	Available	Requires verification
CSAT tracking	Available	AvailableCSAT ratings and satisfaction surveys
Real-time live view	AvailableReal-time queue monitoring	Requires verification
Topic / label reports	Available	Requires verification

Pros and considerations

AlooChat

Strengths

Arabic-first AI agents with configurable tone, reply length and Gulf dialects — not a translation layer bolted onto an English product.
Unlimited AI agents and unlimited team accounts on every plan, with no per-resolution AI fees, so cost stays predictable as automation grows.
GCC payment providers — Tap, Hesabe, MyFatoorah and Ziina alongside Stripe — so payment links work with the gateways regional businesses already use.
Implementation and customer success teams based in the region, with guided onboarding, training and migration assistance included.

Considerations

AlooChat has no voice contact centre. Teams that need inbound phone queues and IVR should keep a dedicated telephony platform alongside it.
A Shopify integration is announced but not yet available; WooCommerce is supported today and other stores connect through the API or custom tools.
AlooChat does not publish a public documentation portal. Knowledge sources train the AI agents rather than powering a customer-facing help centre.
The integration catalogue is smaller than the largest incumbents'. REST API access sits on the Enterprise plan for teams building their own connections.

Groove

Strengths

Outcome pricing tied to tickets rather than seats: $1 per ticket, with unlimited seats and unlimited AI.
Slack as a support channel for B2B customers, alongside email, chat and WhatsApp in the same inbox.
Autonomous AI resolution with confidence thresholds, and drafts held back for human review.
Revenue and account intelligence that surfaces churn language, upsell asks and feature requests from support threads.

Considerations

Arabic is not listed anywhere on the vendor's official site.
Per-ticket pricing carries a 250-ticket monthly minimum and a $3,000 minimum annual contract billed annually.
Groove Classic pricing is not published on any official page, so that path cannot be budgeted from public information.
The channel mix is built for B2B software support; Instagram, Telegram and the wider consumer messaging set are not documented.

Pricing overview

AlooChat

Published plans that include unlimited AI agents and unlimited team accounts, with no per-resolution fees.

See pricing

Groove

Helply publishes outcome pricing: $1 per ticket, a 250-ticket monthly minimum and a $3,000 minimum annual contract billed annually, with no seat fees and unlimited seats and AI. Groove Classic pricing is not published on any official page.

Details about Groove come from its official documentation and may change. Where we could not confirm a capability, the table says "Requires verification" rather than assuming.

Migrating to AlooChat

The four steps we run with every team that moves across, supported by our regional team.

1
Map your channels and volumes
List every channel you answer on today and the monthly conversation volume per channel. This determines which AlooChat plan fits and what to connect first.
2
Bring your knowledge across
Point AlooChat at your website content and upload your existing macros, canned replies and help articles. The AI agent learns your products, policies and FAQs from them in minutes.
3
Reconnect channels and integrations
Connect WhatsApp Business and your social channels, then your CRM, store or internal systems through the available integrations, webhooks or the API.
4
Run both in parallel, then switch
Route a share of traffic to AlooChat first, compare resolution and response times against your current tool, and cut over once the numbers hold. Our regional team runs this with you.